The world today is brimming with people wanting to succeed in businesses or to enhance their present business portfolios. However, it is not everyone who meets success in business ventures. At times entrepreneurs are confident that they are doing the right thing, but why do their businesses fail, even though the right thing has been thought to be done? We discuss here the 5 common errors entrepreneurs make that has their small businesses failing.
1. Failing to market online
The world today is inundated with technology and the most employed technology is that of social media and the internet. Most organizations today advertise and market their products on line. However, some businesses do not think online marketing will succeed. This is where they are wrong. Indeed online marketing is the trend today and not a deteriorating trend. Instead it is a trend that is escalating every second. Remember “Google” is not only a word it is a businessman’s “prayer.” Enhance your businesses by press releases, advertisements etc. Today most businessmen use the QR codes and social media icons into their advertisements. Hence go ahead and use social media and see your business soar.
2. Failing to give customers a “ear”
More than any other source, 78 percent of customers will listen to other consumers’ feedback online. Whether your main marketing attempts are online or offline, make it simple and instant for your clients to communicate with you online. They can provide you with feedback on your product, pricing and company procedures. In turn, you’re giving them a response “chat level,” which can bloom into an ongoing relationship. With your fast and helpful answers to responses and assessments from your clients will impress both your present clients and potential clients, who are looking into online assessments to determine whether they want to use your products or services.
3. Failing to influence forthcoming growth
While there are many short-term impacts of offline marketing efforts, your online marketing efforts can last for a long time. If you brand yourself effectively, you can grow extremely fast. Online marketing that is carried out once can have a great impact for the better on your business for many years to come.
4. Failing to adapt and grow with changes in the market
Constant study of your market is an essential ingredient to uplifting your own business. You need to study the market in a bid to keep up with the current changes and act accordingly. A regular competitor analysis is a must, if you need to know the current trends as well. Most companies fail to carry out a competitor analysis on a regular basis due to constraints of time. But at Quick Work we take the burden of that away from you and provide you with what you really want to know about your competitors.
5. Failing to keep a track of marketing efforts
Valuable market research and insight can be provided by web analytics instruments. Use Web analytics to see what activities generate traffic to your business, what your audience wants to know, who buys what (and who isn’t) and which clients leave without buying.
At Quick Work we put our clients’ requirements in the forefront of our operations. Clients are an integral part of our business and with the experience we have, we are indeed in a position to work on your projects, maintain your websites and blogs, with the assistance of our skilled and professional staff, who work 24/7 on assisting clients with their requirements.